Creating for the Creator...
As a creative I feel it is my mission is to inspire and uplift hearts through music and creativity, ultimately leading people into a deeper relationship with Jesus Christ. I aim to carry the message of hope and love found in the gospel to individuals and communities as faithfully as I can.
What is Illumination Project?
Illumination Project is more than just a band; it's my personal creative project with the goal of creating music that worships God in both creativity and truth. Exploring the genre and meaning of what worship looks like for an artist in a modern context.
In doing so I want to document the process and highlight the other creatives I get the privilege of working with!
A creative project
lead by TJ Cople
Create a Culture.
Get a creative project
lead by me 👈 TJ Cople
I’m a creative strategist with a decade of experience building brands, leading teams, and crafting compelling content. I’ve developed internship programs, executed multi-platform marketing campaigns, and built visual identities across organizations. My expertise spans storytelling, digital strategy, and branding—delivering high-impact content regardless of budget size. I thrive in scaling creative teams, training talent, and driving engagement through strategic content execution. Let’s collaborate to create meaningful, impactful work that connects and inspires.
Creative Direction & Brand Execution
As a Creative Director, I’ve led branding, content strategy, and visual storytelling initiatives for churches, artists, and businesses—bringing ideas to life across multiple mediums.
Key Focus Areas:
Branding & Visual Identity: Designed sermon series art, event campaigns, thumbnails, and digital assets to strengthen brand consistency.
Project Management: Oversaw multiple concurrent projects weekly, aligning creative output with messaging and key deadlines.
Leadership & Team Development: Built creative systems, trained designers, and adapted processes to meet shifting team needs.
Content & Video Production: Directed motion graphics, livestream visuals, and video bumpers for dynamic digital engagement.
Integrated Content Strategy & Digital Growth
Key Areas of Work:
Video & Content Production: Directed, scripted, and produced multiple videos for an album launch, delivering a cohesive visual and narrative experience.
Sales & Marketing Automation: Used ManyChat bots to sell tickets to shows, integrating with CRM systems for seamless audience engagement
Email Campaigns & Copywriting: Crafted strategic email sequences to nurture customers, boost conversions, and support long-term engagement.
Landing Page Development: Built targeted pages for events, product launches, and content distribution.
Strategic Content Development & Audience Engagement
Key Areas of Work:
Customer Journey Mapping: Developed detailed avatar profiles to understand pain points, motivations, and decision-making triggers
Email Automation & CRM Integration: Built email workflows and follow-up sequences tailored for segmented audiences, ensuring continuous engagement.
Social & SMS Follow-Up Strategies: Created multi-channel automation flows using SNS and ManyChat to improve conversion rates and retention.Loss Leader
Product Development: Designed low-cost, high-value offers to attract leads, nurture relationships, and increase lifetime value.
Full Funnel Execution: Built end-to-end sales funnels, from top-of-funnel lead magnets to high-converting product pages and automated upsells.
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